Naming car models can be a huge task. Did you know the original name of the first-generation Ford Taurus was “Sigma?” Sure, it’s the 18th letter of the Greek alphabet and, as a mathematical symbol, it means to “sum up.” According to legend, the brass at Ford didn’t like the name. So it was changed(…)
111 years ago today, Henry Ford and other prospective stockholders met in Detroit, Michigan to officially incorporate the Ford Motor Company. Twelve stockholders were listed on the forms, which were signed, notarized and sent to the office of Michigan’s secretary of state. None of these men could have guessed that they were planting the seeds(…)
The Ford 2015 Mustang is on display this week at Computex, one of the world’s largest technology conferences, held in Taiwan. Among the many Ford innovations showcased at the event, Ford will demonstrate the outstanding technology and performance features included in the all-new Mustang model.
Ford is introducing a new generation of steering technology to help improve vehicle maneuverability. According to Ford’s official press release, this new technology “will help make vehicles easier to maneuver at low speeds and in tight spaces. At higher speeds, the new technology will help make the vehicle more agile and fun to drive.”
Three Ford products rank in the top 10 new vehicles purchased by military families, according to Polk vehicle registrations analyzed in an IHS Automotive sample of 19.3 million households that include active, retired or veteran military personnel. This sample accounts for 920,000 new and used light vehicle registrations last year. Ford F-150 pickup tops the(…)
Probably the first true Ford dream car was the X-100 of 1953, which anticipated the torpedo styling themes of later Fords like the 1961 Thunderbird. The black steel and aluminum vehicle featured a 300 horsepower high-compression engine. Another indication of Ford’s new directions from the same year was the Mexico – only a scale model,(…)
It’s summer time and everyone is carrying a bottle of water or another beverage. Look around and you’ll find plastic beverage bottles nearly everywhere – on desks and in break rooms at work, on kitchen tables and counters at home, rolling under seats in cars, on the sidelines of athletic fields and heaped in trash(…)
In 1982, Ford kicked off the “Have you driven a Ford lately?” campaign. Recognized by advertising industry trade publications as being one of the top campaigns of the decade, “Have you driven a Ford lately?” created top of mind awareness, invited people to get reacquainted with an old friend and welcomed a brand loyalty that(…)
In 1893, Henry Ford was made chief engineer at Edison Illuminating Company’s main plant in Detroit. Charged with keeping the city’s electricity flowing, Ford was on call 24 hours a day, with no regular working hours. When he wasn’t working, he could tinker away at his real goal of building a gasoline-powered vehicle. He completed(…)
There are lots of great stories in Ford’s archive: The first-ever owner of a Mustang was a 22-year-old Chicago schoolteacher who traded in a $400 Chevy and borrowed the rest of the money to cover the $3,419 MSRP on a Skylight Blue blue convertible.