Ford Motor Company is taking home its third NASCAR “Driving Business Award,” for being a partner that demonstrates leadership and results through its participation in the NASCAR Fuel for Business (NFFB) Council.
The NFFB Council held its first meeting of the year in Las Vegas, where 60 Official NASCAR Partners were on-site. Ford was rewarded due to its highly visible partnerships and a number of programs that were successful in “Driving Business.”
“As a proud member of the Council, winning the ‘Driving Business Award’ for the third time is proof, yet again, of how effective the NASCAR Fuel for Business Council platform is at generating a positive return on investment for partners,” said Tim Duerr, Ford Performance motorsports marketing manager. “At Ford, we’re constantly identifying new and innovative ways to add value to our partnerships, and this tool maximizes our B2B strategy in motorsports.”
Here are a few highlights from Ford’s success in 2015 leveraging the NFFB Council include:
• Ford sold more than 3,500 vehicles through its “Partner Recognition Program”
• Co-marketing programs with MillerCoors, Goodyear and SiriusXM result in nearly 900 vehicles sold
• Ford executed multiple deals that eclipsed $5 million in value
• More than two-thirds of Council members participated in business-to-business deals with Ford
Ford is the first three-time winner of this annual award.