Are You Smarter Than An F-150?
The F-150 is a workhorse. Always has been. But just as work has evolved over the years, so has America’s favorite truck.
100 years of history, innovation, and experience have made the new 2018 Ford F-150 Ford’s smartest truck yet. It comes packed with features and technology that give it an astounding amount of brainpower, all meant to make the experience of driving, towing, or working easier for you. Here’s a few of them:
Smart Feature 1: Blind Spot Monitoring—For You and Your Trailer
Trucks are big. That’s nothing new. And being aware of your surroundings is key to driving any vehicle safely, but that’s even more important when it comes to a big vehicle like an F-150. Add a trailer and that can get even tougher. That’s where BLIS® comes in. It stands for Blind Spot Information System and it keeps an eye on your entire truck—including whatever it’s towing. Knowing what’s in your blind spot and your trailer’s blind spot is just a smarter way to tow.
Smart Feature 2: Find Your Truck Anywhere, Using Only Your Phone
Picture this: you’re in a massive parking lot—thousands of cars stretched out in front of you and you can’t quite remember where you parked. No more wandering aimlessly until your internal guidance system leads you back to your truck—if you’ve got your phone, you’ve got your truck, thanks to SYNC Connect® with FordPass™. SYNC Connect allows you to use your phone to locate your truck, check your fuel level, even schedule a remote start for those cold, early mornings.
Smart Feature 3: Camera + camera + camera + camera = the best view in the house
Backup cameras are old news. The 2018 F-150 comes with four cameras—in the grille, the tailgate, and under each sideview mirror—so you can always see what’s around all four sides of your truck. Thanks to the split-view display on the screen in your console, you don’t have to pick just one angle—you can get a complete 360-degree view at a glance. And if you’re towing, the hitch assist feature will give you a direct view of your hitch, allowing you to hitch up faster and hit the road sooner.
Smart Feature 4: Night Vision That Watches for Pedestrians
The latest version of Ford’s Pedestrian Detection technology has added a new level of innovation: night vision. Now your F-150 will keep an eye out for pedestrians anytime you’re driving, day or night. If the truck’s sensors detect a pedestrian in your path, the system will set off an alarm. If you still don’t stop, the truck will take over, stopping for you to avert a collision. It’s just one more smart way to keep you, your passengers, and pedestrians safe.
Smart Feature 5: Turn Your Truck Into a Rolling Wi-Fi Hotspot
These days, work requires more than just muscle. Connectivity is a huge part of working fast and efficiently—and spending all day on a job site without Wi-Fi is a sure way to drain your data. Thankfully, your F-150 can be turned into a rolling Wi-Fi hotspot that can support multiple devices, ensuring that you’re always connected.
Believe it or not, that just scratches the surface when it comes to the 2018 F-150. Inside and out, this truck has been optimized to be tougher, smarter, more powerful, and more capable than anything that came before it. Visit your local Ford dealer to check one out for yourself—they’ll be hitting lots soon.