Three Ford products rank in the top 10 new vehicles purchased by military families, according to Polk vehicle registrations analyzed in an IHS Automotive sample of 19.3 million households that include active, retired or veteran military personnel. This sample accounts for 920,000 new and used light vehicle registrations last year. Ford F-150 pickup tops the list, while Escape ranks third overall and No. 1 among all sport utility vehicles. Ford Fusion rounds out the list, with the midsize sedan in ninth position.
“Military families, in particular, desire the efficiency, capability and smart technology Ford vehicles offer,” said Jim Farley, Ford executive vice president, Global Marketing, Sales, Service and Lincoln. “Ford has a long history of supporting active-duty military personnel and veterans, and it is an honor American military families buy Ford more than any other brand.”
The popularity of Ford vehicles among military families is in keeping with the company’s long-standing support of active military and veteran groups. Ford Motor Company’s support for veterans started more than 90 years ago when Henry Ford led a cross-country caravan of 50 Model T Fords to transport disabled veterans to their convention. Since 1974, Ford and Ford Motor Company Fund have provided more than $8 million to veterans organizations, including support for the National World War II Memorial.
Ford Veterans Network Group, one of 11 company-supported Employee Resource Groups, sponsors activities for its veterans, military personnel and their families. Ford employs more than 5,900 U.S. veterans, along with hundreds of active military personnel and U.S. reservists and guardsmen.