Naming car models can be a huge task. Did you know the original name of the first-generation Ford Taurus was “Sigma?”
Sure, it’s the 18th letter of the Greek alphabet and, as a mathematical symbol, it means to “sum up.” According to legend, the brass at Ford didn’t like the name. So it was changed to “Taurus” because the top two men running the Sigma rollout had wives who were born under the astrological sign Taurus.
After being unveiled in 1985, the Taurus quickly became one of the most anticipated new cars of 1986. Motor Trend praised the car by calling it “the shape of tomorrow.” It was also received very well by the public, as over 200,000 Tauruses were sold for the 1986 model year. Its radical design was noticed by film makers as well, as it was chosen for use in the 1987 film RoboCop, which was set in 2000 in Detroit.
Today, the Ford Taurus continues to receive accolades for safety, fuel-efficiency and its incredibly awesome design.
Would a rose by any other name smell as sweet? Maybe not if it was named “Sigma.”