Normally, Ford vehicles and Jose Cuervo wouldn’t mix well together, but Ford is looking to create a more sustainable product with the help of the #1 best selling tequila company. Ford Motor Company is teaming up with Jose Cuervo to take another innovating and environmentally friendly approach towards enhancing their product. The two companies are going to study the use of the agave plant byproduct the tequila company uses to try and develop a better bioplastic to use in their vehicles.
The bioplastics are intended to be used in Ford vehicle interior and exterior parts like wiring harnesses, storage bins, and HVAC units. This material found in plants is predicted to be successful because it is both durable and visually appealing. It could be very beneficial to the vehicles by reducing vehicle weight and using less energy consumption.
Ford began their goal of finding new materials to create a greener vehicle in 2000. They currently uses eight sustainable-based materials in its vehicles. Teaming up with Jose Cuervo in hopes of creating a healthier environment is yet another example of how Ford Motor Company is constantly finding new ways to make their product better while also protecting the environment.