Are you ready for some football? Detroit Lions & Ford Motor Company Announce Quick Lane Bowl Game at Ford Field
The Detroit Lions recently announced a multiyear agreement with Ford Motor Company’s Quick Lane Tire & Auto Center designating Quick Lane as title sponsor for the annual bowl game held at Ford Field in Detroit. This year’s game is scheduled for Dec. 26, 2014 at 4:30 p.m. The Quick Lane Bowl will air nationally on ESPN.
“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence,” said Detroit Lions President Tom Lewand. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”
The Quick Lane Bowl will feature teams from the ACC and Big Ten conferences. At the end of the college football season, officials from both conferences will meet with bowl officials to determine the best possible matchup and choose their team representatives.
“We are delighted to have the opportunity to support this valuable football tradition,” said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. “With over 700 Quick Lanes available in communities across the U.S., we’re hoping to continue to raise awareness among consumers for the fast service, value and convenience our Quick Lanes deliver.”