How Ford Gives Back with Warriors in Pink®

How Ford Gives Back with Warriors in Pink®

October is Breast Cancer Awareness Month, and at Ford, we strive to ensure our support makes a difference. The Ford Warriors in Pink® initiative began in 1993 as a way to bring those affected by breast cancer together. Since then, Ford Warriors in Pink® has grown to be a multi-faceted active support system for both patients and their families touched by breast cancer.

One facet of Ford Warriors in Pink® is Gear that Gives. Each year new Ford Warriors in Pink® wear and gear are designed and released. At checkout, the buyer selects the charity that receives 100% of the purchase proceeds.

Ford’s mission to support breast cancer patients, survivors and their loved ones in real, meaningful ways is strengthened by charity partners. Ford knows that there is more than one way to fight the battle, so they support a variety of breast cancer charities, each with a unique mission, that together provides research, resources and financial aid to the breast cancer community. All proceeds from Ford Warriors in Pink® are donated to these charity partners. To date, Ford has dedicated over $137 million!

One of the charity partners is GoRide Health, which provides reliable, comfortable transportation for patients to and from critical appointments in select cities. All drivers are HIPAA compliant and professionally trained to assist patients. The patient is picked up in a wheelchair-accessible Ford vehicle and taken directly to the room where their treatment is taking place. Finding ways to give back has always been an integral part of Ford Motor Company. To learn more about Ford Warriors in Pink® and their charity partners visit

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