Ford Motor Co hopes to get a fresh start and erase bad memories for some owners when it launches the new version of its in-car, interactive touch-screen system next fall.
Ford said Sync 3 will be more intuitive, sport improved voice-recognition software and operate more like a smartphone than the first two generations.
Ford is replacing Microsoft Corp software used on its first two generations of in-car connectivity with smartphone maker Blackberry Ltd’s QNX system for Sync 3.
Chief Technology Officer Raj Nair said Ford put a lot of effort into finding out what customers wanted, including drawing on 22,000 consumer comments.
Citing smartphone ownership of 80% by Ford customers, Nair said Sync 3 will “perform more like today’s smartphones and tablets but with specific details to make it appropriate for travel.”
It will also “seamlessly integrate” with Apple Inc’s Siri virtual-assistant capability for iPhone users.