“DSO on the Go with Ford” brings Detroit Symphony Orchestra musicians to Detroit Neighborhoods for New Free Concert Series

“DSO on the Go with Ford” brings Detroit Symphony Orchestra musicians to Detroit Neighborhoods for New Free Concert Series

Ford Motor Company and Detroit Symphony Orchestra are building on their long history together by launching a new performance series that brings live orchestral music into the neighborhoods of Detroit.

“DSO on the Go with Ford” will feature 10 free performances by DSO musicians at locations around Detroit. The first performance featured bassoonist Michael Ke Ma and cellist David LeDoux at Ford Resource and Engagement Center (FREC) at 2826 Bagley St. in Detroit’s Mexicantown neighborhood.

“Ford Motor Company has been generously helping DSO reach new audiences as far back in history as the 1930s, when they sponsored our live radio broadcasts,” said DSO President and CEO Anne Parsons. “Our collective motivation to increase accessibility remains alive today with Ford’s support of our free Webcast series and now, with this new Detroit chamber music initiative, in bringing inspirational musical experiences to audiences across our community as well as around the world.”

Ford Motor Company Fund, the automaker’s philanthropic arm, is supporting the new music series as part of its longstanding commitment to DSO and to enriching communities where the company does business.

“DSO is one of the cultural jewels that make our city great, and we are excited to have its acclaimed musicians perform live throughout Detroit’s neighborhoods,” said Jim Vella, president, Ford Motor Company Fund. “This concert series also fits with our belief in expanding awareness of the incredible level of arts and music we have in our community.”

Ford also continues to work with the DSO in other ways to broaden the orchestra’s appeal and audience reach. Five members of the DSO’s brass section recently paid a visit to Ford’s Michigan Assembly Plant in Wayne, Mich., where they put on an impromptu performance of Johann Sebastian Bach’s Contrapunctus IX while new Focus and C-MAX cars rolled off the assembly line. Earlier this year, Ford provided support to the DSO’s “Live From Orchestra Hall” series of free HD webcasts.

DSO on the Go with Ford will continue Aug. 5 at FREC, followed by a third at the same location Aug. 19. Additional concerts will be scheduled at a later date. FREC opened last year to support the rebuilding of Detroit neighborhoods by providing a community gathering space for residents to develop new talents, learn new skills and obtain needed services.

Ford has provided DSO with more than $17 million in support over the last 20 years

Learn more: http://online.wsj.com/article/PR-CO-20140722-909989.html