In 1982, Ford kicked off the “Have you driven a Ford lately?” campaign. Recognized by advertising industry trade publications as being one of the top campaigns of the decade, “Have you driven a Ford lately?” created top of mind awareness, invited people to get reacquainted with an old friend and welcomed a brand loyalty that(…)
In 1893, Henry Ford was made chief engineer at Edison Illuminating Company’s main plant in Detroit. Charged with keeping the city’s electricity flowing, Ford was on call 24 hours a day, with no regular working hours. When he wasn’t working, he could tinker away at his real goal of building a gasoline-powered vehicle. He completed(…)
There are lots of great stories in Ford’s archive: The first-ever owner of a Mustang was a 22-year-old Chicago schoolteacher who traded in a $400 Chevy and borrowed the rest of the money to cover the $3,419 MSRP on a Skylight Blue blue convertible.
