For years, you’ve heard Ford is Built Ford Tough. And we are. But, with something for everyone and every lifestyle, Ford isn’t only tough. Ford is Built Ford Proud. We put our family name on every vehicle we produce, because we’re proud of who we are. We’re proud of our American roots and our birthplace in Detroit. We’re proud to be a motor company, not just for some, but for all.

So, whether you’re headed to baseball practice, on your way to the office or hauling a boat, Ford is proud to be part of your family. For years, we have been America’s motor company and we don’t plan on slowing down any time soon. Our foundations haven’t changed, but we’re consistently building the future of Ford—a future the generations after us can be proud of. By 2020, nearly 75 percent of Ford vehicles will be all new and reimagined. We employ more than 200,000 across the globe. We’re a diverse, hard working family with plans for the future, while staying rooted in our storied past.

We’re not in the business of watching or talking; we’re in the business of building and making. We’re in this business to make you proud to outfit your journey with best-in-class legroom, driver assist technologies and the staying power of a Ford Motor Company vehicle.

We’re Built Ford Proud, and we’re built in your backyard.