While the EcoSport may not be brand new for Ford, it’s new for us. 2018 marks the first time that the EcoSport is available in the United States. The first generation EcoSport debuted in Brazil in 2003, then quickly gained popularity in Argentina, Venezuela and Mexico. Here in the USA, we’ve long anticipated its arrival, and the 2018 EcoSport doesn’t disappoint. Drivers love its striking aesthetic and practical, versatile features.

Let’s start with the EcoSport’s unmistakable style. It looks as good on the outside as it feels on the inside. The vehicle features unique copper accents and bold, black exterior details. The heated, leather-trimmed front seats will keep you warm, and the sporty bolstering adds comfort. The trunk design is particularly bold, crafted with a rear-swing gate and a hideaway latch.

Space-saving solutions make the EcoSport surprisingly efficient for its compact size. The customizable, creative cargo solutions include second-row 60/40 flip-up and split-fold-flat seats, letting the driver have the freedom to rearrange the setup. Additionally, the adjustable, rear-load floor and shelf offer resourceful storage options.

In addition to its beautiful aesthetics and innovative storage, the EcoSport offers a voice-controlled command center. Give your EcoSport a boost with the available full-color 8-inch touchscreen option. With available SYNC 3, Apple CarPlay, and Android Auto compatibility, all your favorite apps will respond to voice command. You can swipe it, pinch it, and—in navigation mode—zoom in.

If you’re ready to experience the EcoSport, click here or visit your local Ford dealer.